Finland on Twitter

How does big data become meaningful for Brand and Communication Professionals?

The challenge: 

  • you have too much data and don't know what to do with it. 
  • you don't know how to turn data into meaningful insights. 
  • you don't know what is the ROI of your social media activities. 

We analyzed the huge amount of Twitter conversation related to Finland, and in this case study we present how big data can provide you with strategic insights to adjust your communication and brand strategy.

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